Privacy Policy
Last updated: 22.06.2023
Lingon Valley (“we”) process personal data of their users of yum.run (“Service”).
In this Privacy Statement, the word “User” or “you” refers jointly to our companies’ customers, representatives and other authorized users of our customer organizations, potential customers and the users of the Service.
Our Privacy Statement explains, for example, the types of personal data we process, how we process the personal data and how you may exercise your rights as a data subject (e.g. right to object, right of access).
Some of our services might be subject to a separate privacy policy. If a separate privacy policy applies to a particular service, we will post it in connection with the service in question.
This Privacy Statement may be updated from time to time in order to reflect the changes in data processing practices or otherwise. Current version of this Privacy Policy can be found at yum.run. We will not make substantial changes to this Privacy Statement or reduce the rights of the Users under this Privacy Statement without providing a notice thereof.
1. DATA CONTROLLER(S)
In relation to the processing of personal data of Users, Lingon Valley is acting as a data controller. This means that Lingon Valley determine the purposes for and means by which personal data is processed.
2. CONTACT DETAILS
Name: Lingon Valley OÜ
Business ID: 12807073
Location: Tallinn, Estonia
E-mail address: hello@yum.run
3. PERSONAL DATA PROCESSED AND SOURCES OF DATA
The personal data collected and processed by us can be divided into two general data categories: User Data and Analytics Data.
User Data
User Data is personal data collected directly from you. We may collect User Data from our Users in a variety of ways, including, when Users register to the Service, subscribe to a newsletter or fill out a form. Further, please note that we also collect details of any transactions and payments you carry out through the Service.
User Data that is necessary in order to use the Service
The following personal data collected and processed by us is necessary in order for a proper performance between you and us.
When you register to the Service and create a user account, you need to provide us with the following information:
- full name
- telephone number
- email address
- information relating to your payment instrument(s) such as payment instrument(s) id and name
User Data you give us voluntarily
Your user or customer experience may be enhanced by providing us with the following information:
Additional Account Information:
- a picture
- location data (if you consent to the processing of your location data)
- other information you provide either when creating a user account or later when modifying your account profile
Other Information. We may also process other information provided by you voluntarily such as:
- information you provide when rating our services
- marketing opt-ins and opt-outs
- information you provide by phone or in email or chat correspondence with us, including call recordings of your calls with our customer service
In addition to User Data collected from you, we process certain personal data that third-party service providers provide about you.
If you connect or login to your account with Twitter, Discord. These Third Party services share with us personal information about you such as your profile picture, a sample of your followers/following or friends and your ID.
Analytics Data
Although we do not normally use Analytics Data to identify you as an individual, you can sometimes be recognized from it, either alone or when combined or linked with User Data. In such situations, Analytics Data can also be considered personal data under applicable laws and we will treat such data as personal data.
We may automatically collect the following Analytics Data when you visit or interact with the Service:
Device Information. We collect the following information relating to the technical device you use when using the Service:
- device and device identification number, device IMEI
- country
- IP address
- browser type and version
- operating system
- Internet service providers
- advertising identifier of your device
- visitor identifier
Usage Information. We collect information on your use of the Service, such as:
- time spent on the Service
- interaction with the Service
- information on your orders made through the Service
- the URL of the website you visited before and after visiting the Service
- the time and date of your visits to the Service
- the sections of the Service you visited
- the products you searched for while using the Service
Cookies
We use various technologies to collect and store Analytics Data and other information when the Users visit the Service, including cookies and web beacons.
Cookies are small text files sent and saved on your device that allows us to identify visitors of the Service and facilitate the use of the Service and to create aggregate information of our visitors. This helps us to improve the Service and better serve our Users. The cookies will not harm your device or files. We use cookies to tailor the Service and the information we provide in accordance with the individual interests of our Users.
The Users may choose to set their web browser to refuse cookies, or to alert when cookies are being sent. For example, the following links provide information on how to adjust the cookie settings on some popular browsers:
Safari
Google Chrome
Internet Explorer
Mozilla Firefox
Please note that some parts of the Service may not function properly if use of cookies is refused.
A web beacon is a technology that allows identifying readers of websites and emails e.g. for identifying whether an email has been read.
Web analytics services
The Service use Google Analytics and other web analytics services to compile Analytics Data and reports on visitor usage and to help us improve the Service. For an overview of Google Analytics, please visit Google Analytics. It is possible to opt-out of Google Analytics with the following browser add-on tool: Google Analytics opt-out add-on.
4. PURPOSES AND LEGITIMATE GROUNDS FOR THE PROCESSING OF YOUR PERSONAL DATA
Purposes
There are several purposes of the processing of your personal data by our Service:
The Service processes your personal data to be able to offer the Service to you.
For our legal obligations (legal ground: compliance with a legal obligation)
The Service processes data to enable us to administer and fulfill our obligations under law. This includes data processed for complying with our bookkeeping obligations and providing information to relevant authorities such as tax authorities.
For claims handling and legal processes (legal ground: legitimate interest)
The Service may process personal data in relation to claims handling, debt collection and legal processes. We may also process data for the prevention of fraud, misuse of our services and for data, system and network security.
For customer communication and marketing (legal ground: legitimate interest)
The Service processes your personal data to contact you regarding the Service and to inform you of changes relating to them. Your personal data are also used for the purposes of marketing the Service to you.
For quality improvement and trend analysis (legal ground: legitimate interest)
We may also process information about your use of the Service to improve the quality of the Service e.g. by analyzing any trends in the use of the Service. In order to ensure that our services are in line with your needs, personal data can be used for things like customer satisfaction surveys. When possible, we will do this using only aggregated, non-personally identifiable data.
Legal grounds for processing
The Service processes your personal data to perform our contractual obligations towards you and to comply with legal obligations. Furthermore, we process your personal data to pursue our legitimate interest to run, maintain, and develop our business and to create and maintain customer relationships. When choosing to use your data on the basis of our legitimate interests, we weigh our own interests against your right to privacy and e.g. provide you with easy to use opt-out from our marketing communications and use pseudonymized or non-personally identifiable data when possible.
In some parts of the Service, you may be requested to grant your consent for the processing of personal data. In this event, you may withdraw your consent at any time.
5. TRANSFER TO COUNTRIES OUTSIDE EUROPE
The Service stores your personal data primarily within the European Economic Area. However, we have service providers in several geographical locations. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions outside the European Economic Area or the User’s domicile.
We will take steps to ensure that the Users’ personal data receives an adequate level of protection in the jurisdictions in which they are processed. We provide adequate protection for the transfers of personal data to countries outside of the European Economic Area through a series of agreements with our service providers based on the Standard Contractual Clauses or through other appropriate safeguards, such as the Privacy Shield Framework.
More information regarding the transfers of personal data may be obtained by contacting us on any of the addresses indicated above.
6. RECIPIENTS
We only share your personal data within the organization of the Service if and as far as reasonably necessary for the purposes of this Privacy Statement.
We do not share your personal data with third parties outside of the Service organization unless one of the following circumstances applies:
For the purposes set out in this Privacy Statement and to authorized service providers
To the extent that third parties need access to personal data in order for us to perform the Service, we provide such third parties with your data. Furthermore, we may provide your personal data to our affiliates or to authorized service providers who perform services for us (including data storage, accounting, sales and marketing).
When data is processed by third parties on behalf of the Service, the Service has taken the appropriate contractual and organizational measures to ensure that your data are processed exclusively for the purposes specified in this Privacy Statement and in accordance with all applicable laws and regulations and subject to our instructions and appropriate obligations of confidentiality and security measures.
Please bear in mind that if you provide personal data directly to a third party, such as through a link in the Service, the processing is typically based on their policies and standards.
For legal reasons and legal processes
We may share your personal data with third parties outside the Service if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, crime, security or technical issues; and/or (iii) protect the interests, properties or safety of the Service, the Users or the public as far as in accordance with the law. When possible, we will inform you about such processing.
For other legitimate reasons
If the Service is involved in a merger, acquisition or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all the Users concerned when the personal data are transferred or become subject to a different privacy statement.
With your explicit consent
We may share your personal data with third parties outside the Service when we have your explicit consent to do so. You have the right to withdraw this consent at all times free of charge by contacting us.
7. STORAGE PERIOD
The Service does not store your personal data longer than is legally permitted and necessary for the purposes of providing the Service or the relevant parts thereof. The storage period depends on the nature of the information and on the purposes of processing. The maximum period may therefore vary per use.
Most personal data relating to a User’s user account with the Service will be deleted after a period of 90 days have lapsed after the User has deleted its user account with the Service. Thereafter, a part of the personal data relating to a User’s user account with the Service may be stored only as long as such processing is required by law or is reasonably necessary for our legal obligations or legitimate interests such as claims handling, bookkeeping, internal reporting and reconciliation purposes. All personal data relating to a User’s user account with the Service will be deleted within a period of 10 years after the User has deleted its user account with the Service, with the exception of personal data required in certain rare situations such as legal proceedings.
We will store Analytics Data of Users that do not have an account with the Service for a period of 90 days.
8. YOUR RIGHTS
Right of access
You have the right to access and be informed about your personal data processed by us. We give you the possibility to view certain data through your user account with the Service or request a copy of your personal data.
Right to withdraw consent
In case the processing is based on a consent granted by the User, the User may withdraw the consent at any time free of charge. Withdrawing a consent may lead to fewer possibilities to use the Service. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to rectify
You have the right to have incorrect or incomplete personal data we have stored about you corrected or completed by contacting us. You can correct or update some of your personal data through your user account in the Service.
Right to erasure
You may also ask us to delete your personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data.
Right to object
You may have the right to object to certain use of your personal data if such data are processed for other purposes than necessary for the performance of the Service or for compliance with a legal obligation. If you object to the further processing of your personal data, this may lead to fewer possibilities to use the Service.
Right to restriction of processing
You may request us to restrict processing of personal data for example when your data erasure, rectification or objection requests are pending and/or when we do not have legitimate grounds to process your data. This may, however, lead to fewer possibilities to use the Service.
Right to data portability
You have the right to receive the personal data you have provided to us yourself in a structured and commonly used format and to independently transmit those data to a third-party.
How to use your rights
The abovementioned rights may be used by sending a letter or an e-mail to us on the addresses set out above, including the following information: the full name, address, e-mail address and a phone number. We may request the provision of additional information necessary to confirm the identity of the User. We may reject or charge requests that are unreasonably repetitive, excessive or manifestly unfounded.
9. DIRECT MARKETING
The User has the right to prohibit us from using the User’s personal data for direct marketing purposes, market research and profiling made for direct marketing purposes by contacting us on the addresses indicated above or by using the functionalities of the Service or the unsubscribe possibility offered in connection with any direct marketing messages.
10. LODGING A COMPLAINT
In case the User considers our processing of personal data to be inconsistent with the applicable data protection laws, the User may lodge a complaint with the local supervisory authority for data protection in Estonia, the Data Protection Ombudsman (aki.ee). Alternatively, the User may lodge a complaint with the local supervisory authority for data protection of the User’s country of domicile.
11. INFORMATION SECURITY
We use administrative, organizational, technical, and physical safeguards to protect the personal data we collect and process. Measures include for example, where appropriate, encryption, pseudonymization, firewalls, secure facilities and access right systems. Our security controls are designed to maintain an appropriate level of data confidentiality, integrity, availability, resilience and ability to restore the data. We regularly test the Service, systems, and other assets for security vulnerabilities.
Should despite the security measures, a security breach occur that is likely to have negative effects on the privacy of the Users, we will inform the relevant Users and other affected parties, as well as relevant authorities when required by applicable data protection laws, about the breach as soon as possible.
